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Glossary: print, size and order terms

20 short definitions of the terms used when you size a photo or order from ArtzFolio Custom.

Pixel

The smallest dot of a digital photo. A photo size is given as pixels wide by pixels high.

Megapixel

One million pixels. Multiply width by height in pixels and divide by one million.

Pixels per inch (ppi)

How many pixels of the photo fall in one inch of print. Our print files are made at 100 pixels per inch.

DPI

Dots per inch. On this site we use it in the same sense as pixels per inch when we say 100 DPI.

Pixels needed

Size in inches multiplied by 100 on each side, for example 12 x 18 inches needs 1,200 x 1,800 pixels.

Aspect ratio

The shape of a picture: width divided by height, shown as a ratio such as 2:3.

Landscape

A picture wider than it is tall.

Portrait

A picture taller than it is wide.

Square

A picture whose width equals its height.

Made to order

Made after you order, to your size and design, which is why change-of-mind returns are not offered.

Rate card

The list of sizes and prices we publish for each product.

GST

Goods and Services Tax added to the price. Most products here carry 18 percent; cork boards 5 percent.

GST invoice

The tax invoice we issue for every order.

Price before GST

The price excluding tax. The price with GST is the amount you pay.

Print size

The size of the printed picture. For photo frames the size you enter is the inside (print) size.

Custom size

A size not on the rate card; priced by area in the studio or by quote.

Studio

The ArtzFolio Custom tool where you pick a design or upload a photo, set a size and see the live price.

Dispatch

When your finished order leaves our workshop in Noida. Most orders dispatch in 4-7 business days.

Coupon code

A code you enter in the cart for a discount; no discount applies without the code.

Private Label

Contract manufacturing for businesses and brands, on a separate site.

See also pixels needed per size and key facts.

Sources: ArtzFolio Custom live policies, rate card and standard print rules. Data as of 2026-11-10. Always confirm the live price in the studio before ordering.

Art and print terms

• Art and Print Terms: 22 Sourced Definitions