Custom photo frame size guide

Measure first, then choose

Measure the wall space in inches and leave a little clearance around the piece. For a photo frame, the size you enter in the studio is the inside (print) size, that is, the picture itself. The frame moulding is added around it, so the finished piece is larger than the number you type.

Hold a sheet of paper or masking tape against the wall at the size you are considering. Live with it for a day before you order, because made-to-order pieces cannot be returned for a change of mind.

Standard sizes and what they cost

These are rate-card prices for the base option with GST included. A blank frame has no print; a printed frame includes your picture, with its colour border printed in.

All prices in these tables include GST and are the rate-card prices per listed size as of 2 November 2026. Custom sizes are priced by area. The studio always shows the live price, so please trust that figure.

Which size for which job

• Desk or shelf: 4 x 6, 5 x 7 or 6 x 8 inches.
• A document or certificate: A4 (8.3 x 11.7 inches) or 8.5 x 11 inches.
• A wall of family pictures: several 8 x 10 or 12 x 18 inch frames hung together.
• One statement picture: 18 x 24, 20 x 30 or 24 x 24 inches.

These are everyday suggestions, not rules. The studio shows a live preview so you can see the proportions before paying.

Match the shape of your picture

You can set any width and height, so portrait, landscape and square are all possible. If your photo is a different shape from the frame, part of it will be cropped, so pick a size close to the shape of the original.

Need a bigger or odd size?

Sizes beyond the 27 listed ones (the largest are 20 x 30 and 24 x 24 inches) are not on the price list. Write to us and we will quote it as a custom job. For canvas, boards and other products see how to choose.

Useful next stops: all collections, FAQ, how ordering works, delivery and returns, private label for businesses, contact us.